Privacy Policy
Last Updated: December 20, 2025
Welcome to Stance. Your privacy is a fundamental priority for us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App").
Please read this Privacy Policy carefully. By using the App, you consent to the data practices described in this policy. If you do not agree with the terms of this privacy policy, please do not access the application.
1. Information We Collect
To provide effective posture analysis and exercise recommendations, Stance collects several categories of information:
A. Personal Data
While using our App, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you, including:
Account Information: Name, email address, and password.
Profile Information: Age, gender, height, and weight (used to calibrate posture algorithms and exercise intensity).
B. Vision and Health Data (Sensitive Information)
Because Stance is a posture correction app, we process data that may be considered sensitive health information:
Vision Data (Camera): To use real-time posture analysis features, the App requires access to your device's camera.
Important Note: Image processing is performed entirely on-device. We do not upload videos or photos of you to our servers. The camera is used exclusively to map body landmarks in real-time and provide instant feedback.
C. Usage and Device Data
Device Information: Mobile device ID, model, manufacturer, and operating system version.
Log Data: Time spent in the app, specific exercises completed, and error reports (crash logs).
2. How We Use Your Information
We use the information we collect for the following purposes:
Core Functionality: To analyze your posture in real-time via the camera and provide corrective feedback.
Personalization: To tailor exercise plans based on your physical attributes and progress.
Analytics: To monitor app performance and improve our posture-detection algorithms.
Communication: To send you reminders, progress reports, and administrative updates.
Safety: To ensure the App is used within safe physical parameters.
3. Sharing and Disclosure of Information
We do not sell your personal or health data to third parties. We may share information in the following limited circumstances:
Service Providers: We may share data with third-party vendors (e.g., cloud hosting, analytics) who perform services for us under strict confidentiality agreements.
Legal Requirements: If required by law, subpoena, or to protect the safety of our users.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as a business asset.
4. Data Retention and Deletion
Retention: We retain your personal data only as long as your account is active or as needed to provide you with the App’s services.
Deletion: You may delete your account and associated data at any time through the "Settings" menu in the App. Upon deletion, we will remove your identifiable information from our active databases within 30 days, except for data we are legally required to keep.
5. Security of Your Data
We implement industry-standard security measures, including:
Encryption: Data is encrypted in transit (SSL/TLS) and at rest on our servers.
On-Device Processing: We prioritize processing sensitive camera data locally on your phone to minimize server-side exposure.
6. Your Rights (GDPR / CCPA / International)
Depending on your location, you may have the following rights:
Right to Access: Request a copy of the data we hold about you.
Right to Rectification: Update or correct your information.
Right to Erasure: Request the deletion of your personal data.
Right to Data Portability: Request your data in a machine-readable format.
Right to Object: Opt-out of certain data processing activities.
To exercise these rights, please contact us at privacy@stance-app.com.
7. Children's Privacy
Stance is not intended for use by children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will delete it immediately.
8. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy within the App and updating the "Last Updated" date at the top of this document.
9. Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
Stance App Support Email: support@olfordstudios.com
Address: 16192 Coastal Highway, Lewes, DE
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